Almost 50 new homes in Leon House have already been sold following a hugely successful launch of the development's marketing suite by White Label.
FI Real Estate Management are transforming the iconic building, one of the UK's finest surviving examples of mid 20th century modernist architecture, into 263 one and two bedroom apartments.
The luxurious properties, all featuring bespoke design including floor to ceiling windows, will not be ready to live in until next summer. However, that has not stopped a flood of eager buyers already putting down their deposits to be part of the Living with Leon scheme.
Mark Adams, Associate Development Director of FI Real Estate Management, said: "There is huge excitement for us, to welcome people to Leon House.
"There's no doubt Croydon is an exciting place to be right now. You have Westfield, Fairfield Halls, the second biggest tower in the country [One Lansdowne] going up, so it's a very exciting place to be. We are thrilled to be here, to play a part in that.
"We are committed to the development and committed to the area. The message is quite clear, we are going to build this fantastic building and get some fantastic people to live in here."
Living with Leon's revamped design will reveal the original sculptured interiors, including a stunning piece of artwork by William Mitchell in the impressive foyer entrance, and create spacious, light-filled apartments with floor to ceiling windows for extensive views over London.
Located in the South End, with its wide variety of restaurants and just a short walk away from East Croydon station, Leon House will be the anchor for the Leon Quarter, a major regeneration project which will see 500 new homes be built in the area.
Every apartment has been designed by Love Interiors, who worked with the form and function of the building to keep the interiors clean, modern and clutter-free, using quality materials like oak flooring, specialist ceramics and designer-specification appliances and fittings.
The building will benefit from a grand double height lobby, with co-working space, free wi-fi, a concierge service and relaxing lounge and reading areas.
A rooftop sky garden, complete with a private dining room for residents, sits on the 21st floor of the building, with landscaping, decking and plants – a perfect setting for picnics with friends or watching the sun set over the town.
First-time buyers at Leon will already benefit from the London Help to Buy Scheme, which means those eligible can purchase a property with just a 5% deposit.
The apartments at Leon House, priced from £320,000 for a one bedroom property, are being released for sale through Countrywide Residential Developments with completion dates scheduled for August 2018.