What we were asked to do
In 2013, Kingston Borough Council and White Label worked in tandem to develop a communications and stakeholder engagement strategy to better position the town as an investment opportunity. Kingston Futures is the result.
How we did it
The name is given to an exciting range of initiatives to spread the word. To date, the centrepiece has been the 2014 Kingston Futures conference.
More than 150 delegates gathered at the Rose Theatre to hear about the town's regeneration initiatives.Proceedings were opened by Deputy Mayor of London for Business and Enterprise Kit Malthouse and chaired by BBC journalist and broadcaster Kirsty Lang.
Delegates also participated in a series of debates and workshops aimed at shaping the future of the town centre. The ongoing initiative also includes marketing of Kingston via www.kingstonfutures.org.uk and regular e-news bulletins to a targeted audience database. An Investment Prospectus, Transforming Kingston, was also produced.
And the results speak for themselves
The conference was well-received by delegates, 90% of which said they found the event sufficiently useful they would attend and/or recommend a future event and 87% of which said they were more likely to invest in Kingston as a result of the event.
Key conference stats
77% of delegates said they were 'confident' or 'very confident' that Kingston should be among the first choices for companies looking to invest, develop or relocate
77% of delegates rated Kingston as either 'excellent' or 'very good' as a prospect for business when compared to surrounding boroughs
87% said they felt Kingston's approach to regenerating its town centre to become a more all-round visitor destination would be successful
A post-event newsletter reached 4,959 people of which 1,138 viewed and/or forwarded it. The unique open rate averaged between 15% and 22% on all e-communications sent.
To find out more about the work being done by Kingston Futures, visit the website: www.kingstonfutures.org.uk