What we were asked to do
As part of its work for Stanhope Schroders encouraging meanwhile use of a new broadwalk from East Croydon station through what will become the Ruskin Square development, White Label was tasked with organising a series of innovative and exciting events which would draw in the crowds to enjoy the space. Towards the end of 2014, we brought some Christmas cheer to residents and commuters at East Croydon station.
How we did it
We placed a pop-up bar in a wooden chalet at Platform in the weeks leading up to Christmas, alongside a mini-market and live music. On the final day of the bar serving drinks, we held a family funday, with activities such as juggling and face-painting, as well as live reindeer and Santa as the special guest. We themed the event, organised it, promoted it and launched it.
To find out more about our meanwhile use events at Platform, check out the website: www.platformruskinsquare.co.uk