What we were asked to do
In 2013 White Label was asked by Merton Council and Love Wimbledon, the town centre's Business Improvement District, to work with them to promote the town's investment potential and its opportunity sites.
How we did it
Following development of a brand, Future Wimbledon, a website and regular communications plan, White Label organised a one-day conference to develop a vision for the town's future on Tuesday, September 17, 2013. An innovative line-up of speakers included entrepreneur and TV star Theo Paphitis, Deputy Mayor of London for Business and Enterprise Kit Malthouse and renowned architect Lord Rogers, whose concept of a 'Las Ramblas' style centre to the town met with huge enthusiasm.
In 2014, the initiative was taken further with an international Ideas Competition, intended to raise awareness around Merton Council's new Wimbledon town centre masterplan.White Label were asked to help create interest and excitement around the prospect and to encourage the urban planning community to contribute to the debate around what could be done.
An Ideas Competition was launched, which offered a £3,000 prize to Rising Stars, with the award decided by a panel of top industry experts.
And the results speak for themselves
Almost 100 young architects and urban planners entered the competition, with 29 shortlisted and showcased on the Future Wimbledon website.
An associated marketing and social media campaign saw the contest reach tens of thousands of people working within the town planning sector.
To find out more about this project, see www.futurewimbledon,co.uk