What we did
Aeroclassifieds, a global leader in the aviation classifieds and broadcasting industry has been a client of ours for over 5 years. Their online presence is key to their success, so it was our priority to take their existing classifieds directory website which we originally built 4 years ago and move it forward.
How we did it
We originally built their pre-existing website in ASP.net which had a focus on generating e-commerce through listings and website advertising. The business has somewhat evolved over the last 3 years and the focus has shifted to E-broadcasting with the classified listings being the secondary product and the need for the e-commerce from a front-end shop was no longer needed.
As the previous website was not mobile and tablet responsive, this was the primary focus to bring it, not only up to date with the new web technology but help them move ahead of the competition which is somewhat stale in their web presence.
The overall user experience was our next priority to make sure the average overall page load time was cut by more than 50% and the user's journey, an easy and seamless one.
Finally we made additions to the account structure and listing profiles make sure the advertiser got more return on their investment with more gallery space, interactive map linking and more real estate to name a few.