What we were asked to do
Our brief is to deliver the Croydon investor tours twice a year, on behalf of the Develop Croydon Forum – the local private sector-led initiative – to attract new investment, challenge people's perceptions of Croydon and share Croydon's vision for the future.
How we do it
More than 50 potential investors are taken on a VIP half day tour of Croydon– by tram, coach and foot – to see first-hand the scale of development underway and the prime sites for investment; as well as hear from the key stakeholders about Croydon's development. All of the delegates are given digital headsets to hear the expert commentary of the guest speakers on the tour of the town, which included a specially commissioned Croydon tram.
And the results speak for themselves
The investor tours have attracted in excess of 200 potential investors, developers and occupiers. Each tour has been over-subscribed with a waiting list, demonstrating the significant interest in Croydon. Many of the guests have gone on to invest in Croydon and join the Develop Croydon Forum.
What our clients said
"The organisation was brilliant - the headsets worked particularly well - it was very informative and most importantly got across what exciting times these are for Croydon," - Stuart McLennan, head of sales and marketing at London West End-based LAH Property Marketing.
"It was really helpful to see the wider local context of our clients' projects and understand the future plans, opportunities and competition in Croydon in more detail." - Alexander Fischbaum of city-based investment specialists AF Advisory Ltd