What we did
The Develop Croydon Conference was a day of inspirational speakers as well as an opportunity to showcase the borough and its regeneration opportunities to potential investors.
Around 250 people attended the conference, hearing from the likes of Deputy Mayor for London Jules Pipe, local MP Gavin Barwell plus a number of representatives from the local authority and other stakeholders including prominent developers and regeneration specialists. The event was chaired by the BBC's home affairs editor Mark Easton.
How we did it
The seventh Develop Croydon Conference had an additional challenge compared to previous years in that our regular venue, Fairfield Halls, is closed for refurbishment.
However we turned this negative into a positive by moving away from a straight conference format and hosting an event that ensured all delegates also got to see different parts of the town.
The morning plenaries were held at The View, a marketing suite in the Whitgift Tower offering panoramic views of the town and dressed in branded liveries.
Boxpark Croydon then hosted lunch giving guests the opportunity to sample the recently opened food and drink shopping mall as well while Investor Tours were also held to showcase the developments taking place.
For the afternoon, delegates were able to choose one of three sessions held at different locations in Croydon before returning for the closing speeches and post-drinks.
As an additional complication, we found out at short notice that one of our main afternoon speakers, Gavin Barwell MP, was unable to attend but arranged for him to contribute via a video feed.
For the first time this year, an interactive specially created conference app allowed delegates to interact with speakers, arrange meetings and have their say on the issues raised during the day.