What we were asked to do
Angel Catering was about to launch Behtareen, an Indian street food eatery and wanted a strong brand to make itself noticed among other street food companies, and to complement its current stable of Croydon restaurants, Chilli Chutney, Chai Corner and Zabardast.
How we did it
We carried out a detailed brand consultation, asking the client to think about what they want the brand to say, what the product is, who the company is, and other fundamental questions.
They told us they integrity, authentic ingredients, fresh, healthy Indian street food and a focus on corporate social responsibility and the local community.
We used the answers they gave to formulate a brand identity which reflects these key themes.
And the results speak for themselves
We created a visually stunning logotype which encompasses the Indian street aesthetic.