What we were asked to do
Producers of The X Factor needed a venue for finalist and eventual winner, Ben Haenow, to play a homecoming gig at short notice.
How we did it
Having organised the Croydon Christmas lights switch-on, we had the expertise to make this performance happen, so Croydon BID brought us in to support event management on the show. Amid tight security as the gig was a big secret until the day before, and at less than one week's notice, we had to liaise with local authorities, the police, Thames TV and make a lot of last-minute decisions. Security was paramount as X Factor judge Simon Cowell was also making an appearance.
And the results speak for themselves
A capacity crowd packed North End in Croydon for a safe, family-friendly event which pushed all the right buttons for Ben, for our client and for Croydon. And what can we say? Ben WON - congratulations Ben.