What we were asked to do
We were commissioned to re-brand Circuit Cars. Their offering and their brand needed to move forward from a very dated look and feel, and represent their key brand messages around friendly, reliable and secure travel of business and family clientele. They knew that their audience in this day and age would be brand savvy, so the new brand had to have a brand and persona that reflected their professional and friendly approach as well as their premium services.
We created a infinity logo using the 'c' from both Circuit and Cars that gave a sense of quality and professionalism that lasts. We then used high quality photography combined with an approachable tone of voice in their copy to ensure a high quality service vibe, but also a friendly personality.