What we were asked to do?
In 2013 White Label were engaged by Bright Ideas Trust, working with Accenture, with the brief of developing and delivering an innovative brand, marketing campaign and event aimed at engaging and motivating young entrepreneurs.
How we did it?
Working in collaboration with both the trust, its founder Tim Campbell, current chair Margaret Mountford and Accenture's corporate social responsibility department, White Label developed the brand concept - Your Lightbulb Moment.
And the results speak for themselves
Once worked into a brand identity, Your Lightbulb Moment successfully engaged more than 200 young people across South London to attend an event in Croydon, at which they received the opportunity to network, receive information and pitch their ideas to Margaret.